Inma Kuwait Ltd. Co.شركة انماء الكويت المحدودة

Al Khobar, Saudi ArabiaSince 2015

A food and beverage group that creates, operates and elevates its own restaurant brands.

CreateOperateElevate

Inma at a glanceFigures as of November 2026

2015
Founded
150+
People behind Inma
5
Company-owned locations
3
Countries with signed Nice Bun franchises

AboutSince 2015

The Inma team

Our story

Inma began in 2015, when three Kuwaiti entrepreneurs who loved the food and beverage business saw the potential of the Saudi market. They started with one brand of their own, The Cuts Urban Kitchen. Nice Bun followed, and grew into a brand that other businesses now sign for their own markets: 2 franchises in Saudi Arabia, 3 in Qatar and 15 in Egypt.

Today Inma is based in Al Khobar, with 5 company-owned locations and more than 150 people. Its brands are Nice Bun, The Cuts Urban Kitchen, YeYe, MaT and HNY's, which opens soon. The aim is the GCC and beyond.

Create

Five brands of our own, built in-house since 2015.

Operate

5 company-owned locations, and one standard in every branch and every shift.

Elevate

Nice Bun, signed by Franchise Partners in three countries.

CreateFive brands

Our brands

Each brand keeps its own name and character. Inma stands behind all five.

  • Nice Bun restaurant

    Nice Bun

    Premium QSR, burgers. Inma's star brand, and the brand it franchises.

    An Inma brandnicebun.co
  • The Cuts Urban Kitchen

    The Cuts Urban Kitchen

    A culinary backstreets concept serving gourmet food from salads to desserts. Inma's first brand, 2015.

    An Inma brandInstagram
  • YeYe burger

    YeYe

    Burgers, delivery only.

    An Inma brandInstagram
  • MaT, Meat at Tony's

    MaT

    Meat at Tony's. American-style burgers.

    An Inma brandInstagram
  • HNY's, design render

    HNY's

    A local eatery and café that serves clean food.

    An Inma brandOpening soon

OperateWhat we stand for

Purpose

To build restaurant brands brick by brick, so that the people who eat in them, work in them and invest in them can rely on them.

Vision

Homegrown brands, trusted by guests and partners across the GCC and beyond.

Mission

We create our brands in-house, operate them in our own branches until the system works, and elevate them with Franchise Partners who hold the same standard and values.

Built brick by brick, task by task.

  1. 01Consistency, every dayThe same standard in every branch and every shift.
  2. 021% betterWe improve things that already work.
  3. 03Systems before scaleBuild the system first, then grow.
  4. 04Proof, not promisesOpen branches, signed markets, real numbers.
  5. 05Set the trendCreate what's next instead of following it.

ElevateFigures as of November 2026

Nice Bun has signed franchises in three countries.

2
Saudi Arabia
3
Qatar
15
Egypt

Inma operates its company-owned branches. Franchise Partners operate their own.

A market is signed until a branch is trading there. Then it is open.

Franchise enquiries are handled on the Nice Bun website.

Nice Bun franchising

CareersJoin us

150+ people stand behind Inma.

Here you learn a system, and you are asked to make it 1% better.

To join us, send your CV to hr@inma-kw.com.

Send your CV
Hands at work in an Inma kitchen

ContactAl Khobar, Saudi Arabia

Inma Kuwait Ltd. Co.شركة انماء الكويت المحدودة

CreateOperateElevate

Head office
Building No. 3890
Al Amir Faisal Bin Fahd Rd
Al Hizam Al Akhdar Dist.
Al Khobar 34436, Saudi Arabia